AMERICAN FIRST COAST TRAVEL
THE BRIEF
Natalie from Dusty Dog Marketing approached me to see if we could help one of their clients with their SEO for their website, American First Coast Travel. AFCT (now known as The Florida First Travel Company) is a Travel Agency which specialises in selling holidays to Florida. The business owner wanted to increase numbers of visitors to the website, increase brand awareness with regular engaging social media posts and increase sales leads with an online advertising campaign.
THE
SOLUTION
Strategy was to increase brand awareness, increase website visitors & generate leads by:-
- Ensured consistency of content and messaging across all Social Media platforms. Added calls to action to all organic posts including, contact details, newsletter sign up, phone number and more hashtags to gain more followers.
- To increase organic visitors to their website, firstly a full SEO audit was completed. This identified which SEO errors and adjustments needed to be made immediately. Afterwards an SEO keyword audit was completed which identified that no keyword strategy had been used to optimise each website page. Therefore we allocated a specific medium traffic keyphrase for each page and changed the online metadata to suit. a monthly SEO plan was used, new external links were added.
- Facebook Ad Campaign was set-up to generate leads for holidays, using A/B testing for audience and imagery which resulted in 18 leads generated, with a low cost per lead of just £1.06
- Creative, engaging social media posts were created with additional relative hashtags & CTA’s and published on Facebook, LinkedIn, Twitter & Instagram which resulted in 950% increase in followers on Facebook.
THE
RESULTS
Increase In Organic Traffic
Lead Conversion Rate (Facebook Ads)
