Christeningstuff Brief
Christeningstuff – brand new online ecommerce business set-up by me to sell a wide range of christening gifts online around the UK.
Objective – To establish brand awareness & generate ongoing sales of christening gifts
Solution
- Instructed Creative Agency to design logo, product photography & produce mini catalogue for Christeningstuff
- Created design for website & instructed website designer to design website.
- Updated design & functionality of website several times to keep up with the competition
- PR Campaign to launch business to local & national press
- SEO Campaign to target relevant high-volume search terms to generate more traffic to website
- Attend UK Gift Trade Shows to find Wholesale suppliers of unique Christening gifts
- Google Ads ongoing monthly campaign to generate sales of christening gifts
- Tested different Ad copy to increase CTR
- Tested different bid strategies to achieve maximum conversions at best CPA
Results
Increased turnover YOY over a 10-year period
At height of business achieved a turnover of £160,000 in a 12-month period with a 30% profit margin
Attained & maintained Google 1st page position organically for search terms generating sales
Improved position of Google Ad’s to top of 1st page of Google
Improved CTR & conversion rate
Reduced CPC whilst still retaining high position on 1st page of Google for selected search terms
Achieved double page editorial in local papers promoting business
Achieved coverage in national Woman magazine & Webuser magazine
Increased number of gifts retailing year on year
Reduced CPA YOY