Google Ads Services – The Ultimate Guide
Google Ads Services
Let’s face it, when it comes to the internet, Google is the king. That’s why using its ads programme is extremely powerful for businesses. So, if you want to drive traffic to your website and gain some leads for your business, this is one of the best things you can do. Below we will go through the ultimate guide to Google Ads Services and what it can do for YOUR business.
Why should you consider outsourcing your Google Ads management
Did you know that businesses often make double in revenue against what they spend on AdWords? So financially, not only will you make back what you’ve spent, but you can potentially DOUBLE your earnings. Google ads can be powerful, with Search Engine Land, 2019, revealing that a whopping 63% of people said they’d clicked on a Google ad.
When an audience is searching for something they want, they will often be drawn to the ads as they are more targeted towards them. It’s like handing them the answer to their problems on a plate. This is extremely beneficial for the businesses who have their adverts at the top. Neil Patel reinforces the power of a Google Ad campaign, by stating that the top three paid ad spots get a whopping 41% of clicks on the page.
As you can see, Google Adwords management services can really transform the number of visitors you can get onto your website, which is the ultimate destination for your audience. I mean, no one wants to be stuck on page 4 of a Google search, that’s not where your business will be seen by your potential clients and customers.
Below are the five types of ads used in Google Ads management services:-
This type of sponsored ad will either appear at the top of the organic Google search results, or at the bottom of them. Either way, these are good spots to be in. The format of the ads will consist of:-
- Three headlines, each consisting of 30 characters. For maximum success, you should include the search term that you are bidding on in either the first or second headline. This will really stand out to your audience.
- Two description fields, each consisting of 90 characters. You should really try to include your USP, (unique selling point) here. Think about what makes you stand out from your competitors. Why should your audience click on your website? A call to action should also be included here so that your audience goes exactly where you want them to go and does exactly what you want them to do.
- Ad extensions. Make full use of these in order to get your ad to stand out from your competitors. The types of extensions available include location, call, sitelink, structured snippet, price and APP.
Do you want to give users detailed information about what you’re selling? Shopping campaigns allow you to do this before they even click your ad. An image of your product, title and price can be included within these ads, which is very attractive for those browsing the Google results. They usually appear at the top of the search page when the user is looking for a particular product.
Google Display Network
The Google Display Network allows you to advertise your products or services to potential customers. Whilst the user is browsing their favourite websites, showing a friend a YouTube video, or checking their Gmail account, targeted Display ads can help to reach your ideal audience. This also works when they are using a mobile device and apps.
Types of Display Ads used in Google Ads Services
The different types of display ads include responsive, retargeting (or remarketing), native and social ads. When it comes to display targeting, there are many options, such as interest, contextual and topic targeting. By targeting audiences on the display network, you will narrow your reach, so your ads are being viewed by people more likely to be interested in your products or services.
This is so powerful for businesses as having the right ads seen by the right people is key for their success. Instead of bombarding just anyone with your ad, it will go to those specifically after what you have to offer. Here are the following targeting options:
- Placement targeting – Which websites do you want your Google ads to appear on? An effective way to target a specific demographic, placement targeting provides you with a chance to look for websites geared towards special interests that closely match your target audience. Selling personalised baubles? Your ad can be put onto websites with Christmas content.
- Contextual targeting – The most common targeting type, it utilises the keywords related to the products or services that you offer. To start, you will need to create a keyword list which is extensive to your topic. Selling bath bombs? You may want words such as ‘natural ingredients, bath, shower, bedtime routine, bath bomb’, because these match what you’re talking about. Google will then display your ads on sites which are related to the keywords you’ve given.
- Topic targeting – This form of targeting allows you to choose from an existing list of page topics, which means your ads will only display on pages about that topic. Do you sell cakes for a living? If so, your ads will be on topical pages for baking or cooking.
- Audience targeting – A form of targeting, which allows for groups of users to be targeted with ads based on their search history, interests and online behaviour.
- Remarketing – Ranging from basic targeting ranges, such as those who have already visited to your site, to a more complex form of targeting. For example, Google can target your ads only to people who have viewed a video on your homepage and stayed on the site for a certain length of time.
Through Google Adwords, you can advertise on YouTube with video campaigns and ads. Choose your ad formats which serve an option to skip the ad after either five seconds, or as a six second buffer between videos. You can extend ads with shopping campaigns and with mobile app installs. Thankfully, the campaign settings are fairly straight forward at this point, and there are a few options that you can select to get started.
Universal APP Campaign
Easily advertise your app across Search, Display, and Video Networks with the Universal App Campaign. This is the best place to set up advertising for your app because of Google’s reach.
Transform your business with our Google Ads Management today
As you can see, there are many options when it comes to the different types of Google Adwords and how you can choose specific targeting options for your business. Google ads are powerful and can really transform your business success by directing the right people to your website. Cut out the noise from everyone else, Google ads enable small businesses to be relevant to the right people.
Here at Digitally Ahead, we offer Google Ads services, with expertise and a driven proactive approach to getting your business seen. If you would like assistance on this, then get in touch with Digitally Ahead today.