PPC Advertising Management
PPC Advertising Management
PPC stands for pay-per-click advertising, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
What Platforms Provide Pay Per Click Advertising?
You can run PPC Campaigns on: –
- LinkedIn – best for B2B businesses
- Pinterest – best for visually appealing products or services, 80% of users are women & median age is 40
- Instagram – 52% are female, 63% are aged 18-34
- Facebook – 57% are male, 62% of online Seniors aged 65+ are on Facebook & 72% are aged 50-64
- Google Ads – consumers make more than 160 billion searches per month on Google
How Do I Know Which Platforms Are Most Likely to Provide Leads and/or sales For My Business?
When considering which platform to use for advertising you need to work out the demographics of your target audience. If you’re B2B I would recommend using LinkedIn as you can target by geographic location, industry and profession to ensure you’re advertising your product or service to exactly the right demographic.
If you’re B2C and selling skincare for teenagers I would recommend you advertise on Instagram as their main demographic is 18-34. If you’re selling something visually appealing such as holidays Pinterest would be a great platform to advertise on.
Facebook is a great platform to advertise relatively low-cost items which are more of an impulse purchase to reach a mass market. Google and Bing on the other hand are best for considered purchases with user intent as people already know what they’re searching for, so for maybe a local Solicitor or Plumber. The beauty with Google Ads for local businesses is you can focus on the exact location to sell to specifically.
How Can PPC Advertising Management Help Grow My Business?
Pay Per Click advertising (PPC) provides you with an opportunity to increase your bottom line by displaying your advertisement in front of actively engaged buyers at the moment they are searching for your product or service online. A well-thought-out and structured PPC advertising campaign can increase website traffic, conversions and ultimately revenue.
It’s a Revenue Driver
Whether you have an online store selling merchandise or a local moving company looking to expand your business, all business owners have increasing revenue and profit on their mind. PPC advertising provides you with an opportunity to increase your bottom line by displaying your advertisement in front of actively engaged buyers at the moment they are searching for your product or service online. A well-thought-out and structured PPC advertising campaign can increase website traffic, conversions and ultimately revenue.
The next thing every business owner wants is to generate revenues while being able to control costs. Suppose you are a moving company paying £4 per click and during the day 20 people click on your ad. Of those 20 people two contact your business for a quote and one turns into a paying customer. For an investment of £80, you were able to secure a job that profits significantly more than that. Since everything is measurable, you can easily track whether running the PPC advertising campaign is profitable and make adjustments to direct your resources accordingly.
The importance of organic search traffic cannot be denied, but the problem is that it does take time to start generating results. But with PPC, you can run a targeted advertising campaign, and start seeing conversions almost immediately.