SEO Services, Bournemouth

We provide SEO services in Bournemouth. SEO, also known as Search Engine Optimisation, is a range of techniques and tactics that helps your website show up or rank higher in search engine results. So, when your audience is searching for a particular product, or service, if your SEO ranking is higher, they are more likely to see what your brilliant business is offering.

Below we will explore and fill you in on what we do here at Digitally Ahead with our search engine marketing. We love providing businesses with top SEO services in Bournemouth.

The Value Of A Top Position In Google

Hands up if Google is your go to search engine for finding answers to life’s big questions. In fact, ‘Google’ has become a verb. Whether you want to buy a coffee table, or find a factual answer, what do you do? You ‘Google’ it!

Surfers from the web will land on the first page of the SERPS, aka search engine results page. Here, they will tend to see and visit the websites that appear right at the top of the list. This can be done for a number of reasons, such as the assumption made by users that the sites at the top of the list are more likely to be reliable and trustworthy, or it could be to save time sifting through the search results. How many times have you clicked on the first result to save time?

The Financial Incentive for SEO

Are you an SME who wants to gain financial success? Then the top positions in Google will be the most valuable spot for you. Using the right key wording, you can place yourself there ahead of your competitors. The adoption of search engine optimisation and the growth in the number of SEO service providers, such as SEO services in Bournemouth, has been fuelled by the financial gain.

This is because the internet surfer is more likely to pick one of the businesses listed on top because Google must have worked out that they’re the best to put them there! Who doesn’t trust a Google search result?

Google’s Ranking Algorithm

Did you know that Google uses more than 200 ‘signals’ or factors from each web page to determine whether or not to show it in its results, or which place to show it? The relevance and authority of the web page are important factors for Google when it comes to selecting results and deciding where to place them and in what order.

Google’s ranking algorithm is the programme Google uses for selecting and ranking the websites that appear in the results. We need to ensure YOUR business is coming up trumps with this programme.

What Is A Keyword?

The expressions “keyword”, “key phrase”, “search term” and “search query” all refer to the particular words that might be entered by a user (surfer) into their search engine. A relatively small change in the keyword entered can sometimes lead to a completely different set of websites appearing.

For example, ‘Bookkeeping tips’ or ‘Bookkeeping Dorset’ will display entirely different results.

Choosing Keywords to optimise

Keywords are categorised into high, medium & low competition. A small business will have more limited resources to spend on SEO opposed to a large business with many SEO personnel, therefore be realistic about which search terms you can optimise for!

If you’re an SME, I suggest selecting low to medium competition search terms as you are more likely to be successful in optimising these than highly competitive search terms.

On-site and Off-site SEO

SEO is categorised into On-site & Off-site SEO.  Onsite SEO is what you do to your website to make it easy for the search engines to find. These tactics include making changes to the content and html source code of a page which include: – images, keywords, metatags, title tags, image alt tags, media, etc.

Offsite SEO includes the things you do outside of your site, besides advertising. This helps make you easy to find by these same search engines. Examples include internal links, external links, creating a responsive social-media presence and your own blog, etc.

Even if you do just one of these, it will help your site become easier to navigate.

In order to get your website onto page one of the Google search results, which is a vital spot for it to be, you will need to be implementing on-site and off-site SEO tactics for your business. This is how your potential customers will find the products or services that you supply.

Tips on maximising your SEO

1. Use clever tactics: become an undercover spy and discover what SEO keywords your competitors are using. You can discover exactly which keywords they are using by Free SEO tools.  Simply enter your competitor’s site URL into the search box.  If you scroll down, you’ll find the top organic and Google Ads keywords they bid on.

2. If you’re thinking of getting a website for your business, think about what search terms your customers will be using to find your product or service. If you are a business coach, perhaps your audience will be searching for ‘business support and mentoring’. Then plan your pages and content around this, not the other way round.

3. Make sure each page of your website is optimised for a keyword your customers would be using to find the product or service your business offers.

4. Posting regular blog posts on your website is a simple yet effective way to add and optimise your website for new SEO search terms that will lead to your website.

Here at Digitally Ahead, we can use our affordable SEO Services in Bournemouth to help your SME business thrive with SEO and website leads. We will research the search terms that you should be optimising on your website and bidding for. This will help to not only optimise traffic, but quality traffic that will turn leads into customers.

If you’d like any help with your SEO for your website, contact us to find out more about our affordable monthly SEO packages from just £200 per month.  Email us at mel@digitally-ahead.co.uk or give us a call for a FREE SEO Audit on 07824 382614.