The Travel Franchise – Brief
To manage Google Ad & Facebook Ad Campaigns to increase no. leads and number of new Franchisees.
Solution
- Improved visibility of Ads by adding multiple extensions to all Ads
- Linked Google Ads to Google Analytics
- Set-up conversion goals in GA and imported them into Google Ad Campaigns to track conversions resulting from Google Ad Campaigns
- Improved quality score of landing pages used for Google Ad Campaigns through design & content changes
- Tested different Ad copy to increase CTR
- Tested different bid strategies to achieve maximum conversions at best CPA
- Improved re-marketing display campaigns by using improved visuals which included keywords
Results
Grew new franchise sales over 150% over a 12-month period
Improved position of Ad’s to top of 1st page of Google
Improved CTR & conversion rate
Reduced CPC whilst still retaining high position on 1st page of Google for selected search terms
Led to significant increased revenue